Personalized Direct Mail Marketing
Variable Thinking’s personalized direct mail brings you the highest level
of direct marketing results including:
- Expanding your market reach
- Increasing response rates
- Generating real-time sales leads
- Building customer relationships
- Capturing valuable customer data
At Variable Thinking we understand
that every interaction, whether a personalized direct mail piece, PURL, or email,
must leave the prospect with a positive feeling in order to gain loyal customers.
With personalized direct mail by Variable Thinking, every interaction is positive
and compels consumers to take action. Whether you use our traditional, versioned,
or fully-customized direct mail services, consumers create an emotional attachment
to the ads and in turn to your company. In fact, after customers take action they
still keep the direct mail piece to show family, friends, and to hang on the refrigerator
or work cubicle. Our ads are that personal!
Personalized Direct Mail Increases Response Rates
Consumers are hit with more than 3,500 messages on any given day. Only a unique and
personalized message can break through that barrier, grab their attention,
and compel them to act. Does your current marketing achieve this, or are you mailing
monotony by sending the same message to everyone regardless of age, gender, income,
and interests? Variable Thinking
meets the consumer’s demand for personalized direct mail by merging targeted
mailing lists with digital media to create a different direct mail piece for each
person on your list based on different needs, interests, and goals—and all
in one print run.
Consumers want you to communicate with them on an individualized, customized,
personalized one-to-one basis, not as "The Folks at," "Current Resident,"
or part of a mass mailing.
Send personalized direct mail that is acted upon, shared, talked about, and
that takes on a life of its own. Consumers prefer that! Variable Thinking delivers
it.
To see examples of what the Relevant Marketing Symposium rated the #1 Personalized Marketing Solution, just enter your name in the free demo box above or
click here.
If we can get your attention with these ads; just image how your customers will
react!
REFERENCES:
1InfoTrends. "The Future of Direct Mail 2007: Direct Mail, Transaction,
and "Transpromotional" Documents." 2007.
2InfoTrends. "The Future of Direct Mail 2007: Direct Mail, Transaction,
and "Transpromotional" Documents." 2007.
3Johnson, Bradley. "Where’s the Money Moving? Out of Media." Advertising
Age. June 2007.
|
|
|
|
|
|
» Consumers want personalized marketing, yet only 31% feel their direct mail
is personal or useful.1
» "61% of consumers prefer direct mail over any other marketing medium."2
» "…the shift is clear: In 2005, U.S. agencies generated more revenue from
marketing services than from traditional advertising and media, according to Ad
Age’s DataCenter."3
|
|