Variable Data Printing
Variable data printing, or variable information printing, is a method used to achieve higher response rates and increased ROI in personalized marketing campaigns. By using production-class digital printers you can change the look, text, and offers on each individual piece. The end result is a four-color, higher quality piece than you’d expect with commercial-grade printers, and for less money.
Advantages of Digital Printers Over Traditional Printers
- Higher quality pieces
- Advanced color reproduction through larger range of colors
- Innovative use of variable media and imaging
- Seamlessly print on larger-sized pieces
- Lower operating costs
- Faster turn-around time
- Improved personalization
- Highly consistent and efficient
Variable Data Printing and Increased Response Rates
Consumers are called to action, through personalized direct mail, created using a targeted mailing list, direct mail design, digital printer, and proprietary variable data printing software. Through Variable Data Printing (VDP) fonts, text, graphics, messages, offers, pricing, and other elements can change from one direct mail piece to another without stopping the press.
Now, instead of printing 25,000 pieces all with the same message, you can print 25,000 pieces of personalized direct mail with 25,000 unique messages, images, and offers.
Not All Personalized Direct Mail is Created Equal
Not all personalized direct mail is created equal. It is vital to remember that when you’re researching personalized direct mail and digital printing companies for your next campaign.
Some companies run a direct mail “shell” through an inkjet printer to “fill in the blanks” with your name or specific information. The low-quality generic look of these pieces may get noticed, but not in the way you want them to.
Variable Thinking outputs high-quality, four-color, top-of-the-line direct mail on our Kodak digital printer. Our personalized direct mail with variable imaging can change the graphics, text, offers, and messages on each piece based on income, age, interests, location, career, goals, and hundreds of other criteria taken from your targeted mailing list and printed directly on each piece—and all in one print run.
Before you hire any other printing company to create your direct mail pieces, we strongly urge you to view our online demo, take a look at our portfolio, or request a free sample of our previous work. The second you view our attention-grabbing creativity, or hold a piece of our high-quality direct mail, the decision will suddenly be clear.
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