Relationship Marketing

Studies show that improving relations with existing customers costs about 90% less than acquiring new customers!

What is Relationship Marketing

Relationship marketing, as the name implies, is a strategy for growing, improving and maintaining relationships with customers. The objective of relationship marketing is to build long-term relationships with existing customers, or those most likely to purchase your goods and services, and then maximize their lifetime value. In addition to increased sales revenue, companies benefit from word-of-mouth advertising and lower administrative costs. Relationship marketing focuses on the unique characteristics, lifestyles, and needs of customers and tailors the marketing campaign based on how their product or service can meet those criteria. This personalized message is communicated over several channels and encompasses not only advertising and marketing, but sales, customer service, and any touch point between the customer and you.

Variable Thinking’s Integrated Marketing Solution

Relationship marketing is not a one-time service, but a long-term marketing strategy. Variable Thinking is the only long-term business partner that can provide the entire relationship marketing solution, from database marketing to response tracking, under one roof.

	Variable Thinking’s Integrated Marketing Solution Wouldn’t you like to save money while targeting your market, calling customers to action, and measuring increased campaign performance? You can also route leads to sales for immediate follow-up, capture current market intelligence, and achieve response rates that are 10 times greater than just average. This powerful marketing solution includes database marketing, personalized direct mail and email, PURLs, printing, direct mail fulfillment, real-time sales leads, and response tracking. And, Variable Thinking is the only company that can provide the entire marketing solution under one roof, meaning you’re only communicating with one business partner. That’s convenience.
	Whether you use our segmented lists, purchase a simple list, or provide an existing one, Variable Thinking’s Integrated Marketing Solution starts by selecting the right database and then merges it with digital imaging to create personalized direct mail images based on an individual’s characteristics. Tell us what you’re selling, and Variable Thinking will create a precisely segmented mailing list using over 500 different demographic criteria. With Variable Thinking, you’ll never advertise to the wrong market again. And the best part is that within 22-36 hours after initiating your campaign valuable data will be captured and automatically added to your mailing list. Can you see how advertising to consumers most likely to purchase your products or services can greatly impact your sales revenue? Sounds like a solution you need doesn’t it? Read more about our database sales and marketing services.
	Did you know the average consumer is bombarded with over 3,500 messages per day, but only remembers four: are your ads one of the four? Ours are. Let me ask you another question. Does your ad send the same message to everyone regardless of age, gender, income, and interests? Consumers want you to speak to them as individuals not as, “The Folks at," “Current Resident," or part of a mass mailing. Variable Thinking meets this need by creating unique content, images, and offers personalizing ads with variable media and compelling your market to take action. Doesn’t it make sense to speak on a one-to-one basis with individuals based on their different needs, interests, and goals—and all in one print run? Send out direct marketing that is acted upon, shared, talked about, and that takes on a life of its own. Consumers prefer that! Variable Thinking delivers it. And we not only create your marketing campaign, we also print, mail, and track your direct mail so you know when it arrives in post offices within your target market! That’s the type of service you deserve. Bottom line, people want to be spoken to as individuals, not mass marketed. Can you see how speaking to individuals on a personal level will increase sales revenue? To see examples of ads that get noticed, just enter your name in the free demo box above. Read more about our personalized direct mail or email services.
	Did you know at least one out of three direct mail recipients prefer to respond online? Do you know when someone visits your website and shows interest in response to your ad? Do you know their name, email address, address, personal information, specific needs, and length of time on your site? You don’t? Variable Thinking’s is the only technology that allows you to gain real-time data and responses. Remember, in the race to capture data and better understand customer needs, the company that captures the most detailed data will win and widen the gap between you can the competition. Well, let me ask you another question. If you could capture real-time responses and data, would you want to? Of course! PURLs, or personal websites, easily and affordably enhance any marketing campaign. Connect with thousands of targeted prospects on a personal level in a matter of minutes. No playing phone tag. No voicemail. Just instant customer service and sales. Read more about fully utilizing the power of direct mail and email marketing by sending your message through multiple marketing channels.
	If you could discover, straight from the consumer, how to gain their business, would you want to? Absolutely! By including well-worded questions on your PURLs, you accurately identify customers’ needs, gain valuable information, and track direct mail responses. In other words, easily build customer relationships and increase short- and long-term sales. Read more about capturing real-time consumer data and response.
	Once a person responds to a PURL, Variable Thinking’s marketing solution instantly sends a thank you letter to the respondent creating another positive interaction between you and the consumer. The campaign mailing list is also automatically updated—all within four seconds.
	As Variable Thinking’s marketing solution sends a thank you letter to the consumer, your sales department is notified of the real-time sales lead.
	Four seconds after a prospect responds to your PURL a real-time lead with contact information and answers to survey questions is sent directly to your Blackberry, cell phone, company email server, or other electronic device so you can close the deal while the prospect is still on your website! Can you see how that could have a greater impact on your sales revenue and create new opportunities? The best part is that the cycle can be repeated again and again! Now, in your off weeks, you have an inexpensive list to market to and can continue widening that gap between you and the competition. So, are you going to continue accepting one-half of a percent when others are achieving 10 times that with Variable Thinking? At Variable Thinking we believe that if better is possible then good is not enough! Isn’t that the type of company you need working for you? What are you waiting for? Why are you still here? Try a free personalized demo today and when you’re finished contact us immediately to get started! 866/346-1400.