What is Personalized One-to-One Marketing?

Effective Advertising That Increases Response Rates

Personalized, customized, and one-to-one direct marketing tailored to consumers’ or business owners’ needs, interests, and goals is the solution to ineffective advertising and increasing response rates. Personalized marketing with customized messages, offers, and images is noticed and acted upon because personalized marketing is different, unique, and speaks to consumers personally. In short, personalized direct mail and marketing is effective advertising.

What Constitutes Ineffective Marketing

Static direct mail, mass marketing, or any marketing that doesn’t specifically discuss a consumer’s needs, interests, and goals in a personalized way is quickly becoming extinct. In short, it is ineffective advertising.

Direct Mail Changing Advertising Industry

Marketing is transitioning from static direct mail to dynamic personalized marketing. This is the best time to implement your personalized direct mail or customized marketing campaign, while this technology is still new and exciting to consumers. So, ask yourself, do you want to use variable technology while your personalized direct mail will stand out among the static mail, or will you wait until your competitors use personalized direct mail and grab your customers?

Small Window to Gain Huge Advantage

For the first time in recent history advertisers have an opportunity to use new technologies, including personalized direct mail marketing, to end the proactive/reactive neck-to-neck marketing race with their competition. Come out the clear winner with a competitive advantage: personalized marketing. By personalizing direct mail now, you can increase your market share, increase revenue and ROI, and widen the gap between you and the competition.

It can’t be stressed enough that the time to use personalized direct mail with variable images, text, and offers, is right now—before your competitors make the transition. Widen the competitive gap now, before your competitor’s start using personalized direct mail—because sooner or later they will.

Static Mail is Ignored and Unwelcomed

Here’s what happens to the static direct mail you invest time, money, and company resources on. Consumers find it intrusive and interruptive. It is quickly weeded out and flipped into the recycle bin with the other junk mail. Unpersonalized direct mail is unread and unwelcomed. To be noticed and acted upon, direct mail must be personalized with a customized message, images, and offers tailored to each person’s individual information. Haven’t you gotten the message: consumers refuse to be mass marketed.

Personalized Direct Mail is The Solution

Personalized direct mail and email is tailored for the consumer by customizing the message, graphics, and offers based on the consumers’ interests, goals, and needs.

This type of welcomed advertising is embraced by consumers and creates an emotional attachment calling them to action. Personalized direct mail and marketing expands your market reach, increases response rates and ROI and creates an emotional attachment with the consumer who will take a call to action with your ads.

Variable Thinking is the Entire Personalized Marketing Solution

Variable Thinking is a worldwide leader in marketing that provides more than personalized direct mail and marketing—we are the only company that can provide the entire marketing solution under one roof, from ideas, ad creation, personalized direct mail, printing, direct mail fulfillment, and campaign tracking. With Variable Thinking you’re communicating with one business partner.

Variable Thinking is the most personalized direct mail on the planet. Period. So what are you waiting for? Try our free personalized direct mail demo in the box above and then call us immediately to get started!