PURL Marketing
One simple line added at the end of your direct mail or email campaign can achieve the following:
- Increase response rates
- Customize interactive marketing efforts
spontaneously
- Gain valuable information about consumers
- Convert more prospects
into sales and loyal customers
- Manage customer relationships effortlessly
- Send qualified, real-time leads to sales
- Track and measure campaign responses in real-time
PURLs, or personal websites, are microsites used to capture direct mail
or email campaign responses. Studies show that using
PURLs with a relevant message increase response rates two to five times!
PURLs are extremely affordable at just pennies, fit easily into any marketing
campaign, and thousands of customized
PURLs can be created in seconds, based on your customer database or mailing
list.
Companies have experienced the following with PURL technology:
Contact us today to learn how you can add easily add a PURL to your next
marketing campaign.
PURLs and Customized Direct Mail/Email
PURLs can be used as stand-alone marketing, or CRM tools,
but are most effective when used in conjunction with a multi-channel campaign including direct mail and/or email.
Variable Thinking creates a call-to-action on your direct mail or email piece, and then drives them to a
PURL. Each PURL is customized with images, text, and incentives based on each person’s needs, interests, and goals.
Customization on the second page of the PURL is spontaneous based on answers to qualifying questions.
This means when a respondent submits information, certain answers trigger customized messages and offers. These can be based
on geographic location, income, age, and countless other factors.
By including relevant surveys and well-worded questions on your
PURLs, you will accurately identify your customers’ needs, gain valuable information, and track direct mail responses,
in other words, increase short- and long-term sales while building customer relationships.
Capture Direct Mail Responses Online
Once your email or direct mail piece is sent, you have access to a dashboard that indicates who clicked on your
PURL, how long they browsed, and what responses were submitted. Charts and graphs provide powerful analytics for your marketing reports.
Once a direct mail or email campaign is launched never let your email, Blackberry, or cell phone out of site because the
leads will be pouring in! Results from a PURL, and increased response rates, are almost immediate and can be tracked in real-time.
Our clients start tracking real-time results from direct mail within 22-36 hours, and within minutes for email marketing campaigns.
Customers prefer personalized marketing, such as customized direct mail, so why not take that further and personalize their
web experience and track responses in real-time while gaining valuable consumer information. Can you see how a PURL added to our
customized direct mail pieces can be an irresistible attention grabber and response tracker? You don’t want your next campaign to be
without these powerful tools! Try our customized demo and then contact us immediately!
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