Your One-Stop Franchise Marketing Solution
With Variable Thinking’s Integrated Marketing Solution, and event marketing,
your franchise network generates a greater monthly income leading to successful
franchise owners who renew and/or purchase multiple licenses. This results in increased
franchise sales and maximum revenue for your franchise network, who in-turn provide
positive word-of-mouth advertising to franchise owners.
Variable Thinking provides
powerful marketing solutions for both franchisors and franchisees
including grand opening marketing, trade show promotion,
web-to-print solutions, targeted mailing lists,
personalized direct mail,
customized email marketing,
variable data digital printing,
and PURLs.
We offer the entire franchise marketing solution
under one roof.
Solutions for Franchisors
- Find the right buyer for your franchise. Target markets with laser precision
based on specific occupations, income, credit, and locations.
- Contact potential buyers on a personal level with customized direct mail
or email prior to your tradeshow. Use PURLs, or personal websites to track
responses, and gain valuable information from prospects. This allows you
to customize your face-to-face interaction and close the deal.
- Ensure a successful and profitable grand opening by listing Variable Thinking’s
Integrated Marketing Solution and Grand Opening Marketing in your operations
manual, or referring your franchise owners to us. As the only company that can provide
the entire marketing solution, plus grand opening advertising, doesn’t it make sense
to include us?
- Use our web-to-print solution to provide collateral and printed materials
to your franchisees. Protect your brand, by ensuring a consistent use of
trade and service marks. Each franchisee can change the images, text, and offers
listed on each advertising piece.
- With database merging and variable data printing, franchise networks can
yield greater results from required monthly advertising budgets. Personalizing direct
mail and email increases response rates and ROI, by speaking one-to-one
with consumers, and tracking real-time responses.
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