One to One Marketing FAQs
What is One-to-One Marketing?
What is Personalized Marketing?
What Methods are Used to Personalize Marketing?
What is the Purpose of Database Marketing?
Does Variable Thinking Provide Mailing Lists?
What is the Easiest, Least Expensive Way to Increase Response Rates?
What are PURLs or Personalized URLs?
What is Variable Data Printing?
Is Variable Data Printing Referred to by Other Names?
Is Variable Data Printing for Large Companies with Large Budgets?
What is One-to-One Marketing?
One-to-one marketing speaks to each consumer as an individual instead of a mass market.
This highly effective form of advertising leads to a greater ROMI and builds customer relationships.
Try Variable Thinking’s online
personalized direct mail demo to see, first hand, what one-to-one marketing looks like.
What is Personalized Marketing?
Personalized marketing is another name for
one-to-one marketing (see above.) Relevant marketing, 1:1 marketing,
1:1 personalization, relationship marketing, and variable marketing also commonly refer to one-to-one marketing techniques.
What Methods are Used to Personalize Marketing?
Methods used to personalize marketing include 1)
Database marketing, or creating highly targeted lists; 2)
Personalized direct mail which is created by merging your mailing list with
digital imaging
to create
variable images, text, and offers;
3) A
PURL,
or personalized URL, which captures real-time responses and provided measurable results for your marketing campaign.
What is the Purpose of Database Marketing?
Variable Thinking’s
database marketingaccurately targets your market which allows you to:
- Optimize your marketing budget
- Reduce customer acquisition costs
- Communicate with buyers most likely to convert to sales
- Increase repeat sales
- Expand your market share
- Pursue competitors’ customers
- Increase website/store/showroom traffic
- Find out who is ready to buy now (in-market buyers)
- Determine which prospects are short-or-long-term sales
Does Variable Thinking Provide Mailing Lists?
Whether you want to target the trillion dollar
mommy market, or the billion dollar
Hispanic automotive buying market, Variable Thinking enables you to target the right buyers for your products or services.
Variable Thinking provides you with:
- Consumer mailing lists
- Residential lists
- Business lists
- Lifestyle Selectors
- Personalized lists
- Credit score lists
- Garage predictor lists
- Bankruptcy filing lists
- Academic lists
- Bad credit lists
- Many more! Over 500 criteria!
Learn more about the consumer demographics, characteristics, and markets you can target through
Variable Thinking's database marketing.
What is the Easiest, Least Expensive Way to Increase Response Rates?
Perhaps the easiest and least expensive way to
dramatically increase response rates and ROMI is to add a
PURL to your
personalized direct mail campaign.
PURLs for each person on your mailing list are created in seconds and for pennies a piece. Visit our
case study section and learn how companies are
increasing response rates up to 60% by simply adding a PURL to the marketing campaign .
What are PURLs or Personalized URLs?
PURLs are personalized URLs, or websites, created for each of your direct mail or email recipients. Each PURL has unique images, messages, and offers based on each person’s characteristics and interests. PURLs can be used in conjunction with email, direct mail, or any type of marketing you choose.
What is Variable Data Printing?
Variable Data Printing combines the capabilities of commercial printing, the reach of direct mail marketing, and the personalization of variable data printing.
Is Variable Data Printing Referred to by Other Names?
Variable Data Printing is referred to by many names:
- On Demand Printing
- Variable Printing
- 1:1 Personalized Printing
- VDP
- Variable Digital Printing
- Digital Printing on Demand
- Personalized Printing
Is Variable Data Printing for Large Companies with Large Budgets?
Companies come in different sizes, but all with the same goals: personalize customer service and gain loyal customers in turn increasing revenue. Variable Thinking works with all companies, and all budgets, to make that happen.