Database Marketing and Data-Driven Sales
For a marketing campaign to succeed you must send the right message to the right
audience at the right time.
But do you know who the right audience is?
This challenges many CMOs and as a result a mere one out of ten will still have their
job three years from now. You would never plan to fail, but if your marketing
campaign does not start with database marketing and the right mailing list--fail
is exactly what you’ll do. The failures of your campaign will be discussed in multiple
board meetings. There will be memos.
Database marketing, or data-driven sales, is the most critical step in the direct
marketing process. A marketing message created by the most illustrious advertising
agency in the world is worthless if sent to the wrong market. Our specialists intelligently
search over 500 mailing list criteria including preferences, goals, and behavior
so you never advertise to the wrong market again. This enables advertisers
to reach their target market with laser precision, increase response rates, maximize
the lifetime value of clients, and reduce the cost of customer acquisitions.
Doesn't it make sense to send marketing communications to individuals most likely
to buy your products or services?
Benefits of Using Variable Thinking’s Database Marketing
Variable Thinking’s database marketing accurately targets your market which allows you to:
- Optimize your marketing budget
- Reduce customer acquisition costs
- Communicate with buyers most likely to convert to sales
- Increase repeat sales
- Expand your market share
- Pursue competitors’ customers
- Increase website/store/showroom traffic
- Find out who is ready to buy now (in-market buyers)
- Determine which prospects are short- and long-term sales.
Database Marketing: A Long-Term Strategy
To be most effective, database marketing and data-driven sales must be long-term
strategies that include gathering information, updating and cleansing the database,
and analyzing consumer behavior. Variable Thinking is the only long-term business
partner that can provide the entire marketing solution, from database
marketing to response tracking, under one roof.
Plan to succeed in your next marketing campaign while exceeding the expectations
of your company with Variable Thinking’s
Database Marketing and Data-Driven Sales campaign.
Consumer Mailing Lists: Variable Thinking offers
consumer mailing lists that are constantly updated and expanded. With consumer
mailing lists provided by Variable Thinking you can expect the highest deliverability
rates in the industry.
Business Mailing Lists: Information for
business lists is accumulated from a variety of sources, including over
5,000 public sources. All information is verified and updated annually. Each
record from every source is called and verified or updated.
Contact Variable Thinking Right Now!
Remember, a marketing campaign built on anything other than precisely segmented
consumer
and business lists using
database marketing is a marketing campaign designed to fail. Plan to be successful
in your next marketing campaign. Contact Variable Thinking today.
REFERENCES:
Callahan, Sean. "Granular Data Lead to Precision Marketing." B to B. Crain Communications,
Inc. 2006.
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"Database marketing has grown for two main reasons: First, electronic technologies
such as the Internet and customer relationship management software have grown in
prominence and sophistication, and are enabling, more-precise targeting. Second,
top management is demanding improved return on marketing investment (ROMI), and
database marketing appears to be measurable (always) and effective (often)." 1
Database marketing will put your message in front of the right audience,
our
personalized direct mail will grab their attention and call them to action,
and PURLs allow you to gain valuable consumer information and track
results.
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